"Discover India's biggest Diwali sales of 2025 with our ultimate guide. Get detailed timelines, top deals, bank offers, and category-wise strategies to maximize savings on electronics, fashion, home essentials, and more."
Diwali Shopping 2025: What’s New This Year
Diwali 2025 is shaping up to be the largest festive shopping season India has seen in recent years. With over 18 major sales across multiple platforms, shoppers face a wealth of options but also potential confusion. Success this season is not about chasing every discount, but timing purchases strategically and leveraging platform strengths.
Key Changes in 2025:
- Extended Sale Duration: Sales now start as early as September 22 and continue through November 2, offering a six-week shopping period.
- Platform Specialization: Amazon excels in electronics, Flipkart leads in smartphones and appliances, Myntra and Ajio dominate fashion. Understanding these strengths helps you target the right deals.
- Enhanced Bank Offers: HDFC, SBI, ICICI, and Axis have raised instant discount limits on premium purchases up to ₹10,000, making strategic card use essential.
- Fast Delivery: Same-day delivery covers over 50 cities, and 2-day delivery reaches tier-2 towns, enabling convenient last-minute shopping.
Top 18 Diwali Sales in India 2025: Detailed Breakdown
1. Amazon Great Indian Festival (6th – 12th Oct 2025)
- Highlights: Fire TV Stick FHD at ₹2,104 + ₹100 cashback, luxury makeup up to 70% off
- Bank Partners: Axis, IDFC First, RBL, BOB
- Tip: Stack Amazon coupons for additional savings
2. Flipkart Big Diwali Sale (10th – 11th Oct 2025)
- Highlights: iPhone 16 deals, Click & Collect rewards, Flipkart Diwali Sale Passes
- Bank Partners: SBI credit & EMI offers
3. Myntra Diwali Sale (7th – 12th Oct 2025)
- Highlights: Free ₹500 MynCash on ₹2,500+, up to 80% off fashion
- Tip: Combine with Myntra coupons for maximum discount
4. OnePlus Diwali Sale (1st – 31st Oct 2025)
- Discounts: ₹4,000 off OnePlus 13, ₹2,000 off OnePlus 13R, ₹3,000 off Nord 5 & CE5, ₹5,000 off Pad 3
- Bank Partners: Axis & ICICI cards
5. Ajio Mega Diwali Sale (Expected 17th Oct 2025)
- Fashion deals: Up to 80% off clearance, premium brands 50% off
- Brands: GAP, Tommy Hilfiger, Marks & Spencer
6. Nykaa Diwali Dhamaka (12th – 31st Oct 2025)
- Offers: Makeup combos up to 50% off, skincare under ₹499
- Available both online and offline
7. Apple Diwali Sale (Till 23rd Oct 2025)
- Offers: Up to ₹10,000 instant cashback, 9–12 month no-cost EMI
- Bank Partners: Amex, Axis, ICICI
8. JioUtsav Grocery Sale (Expected 15th–16th Oct 2025)
- Offers: Flat ₹100 off groceries via JioQuick
- Bank Partner: Reliance SBI cards for extra reward points
9. Tata Cliq Season of Sparkle (Expected 12th Oct 2025)
- Offers: Extra 10% off orders above ₹2,200, luxury electronics & fashion
- Bank Partners: RBL, HSBC, Bank of Baroda
10. Pepperfry Apno Wali Diwali Sale (Live)
- Offers: ₹1,000 off with code UTSAV, store-exclusive ₹20,000 off on furniture
11. Lenovo Diwali Sale (Till 24th Oct 2025)
- Offers: Exchange bonus up to ₹15,000, cashback up to ₹10,000 on gaming laptops
12. Realme Big Diwali Sale (Live till Nov 1st week)
- Discounts: ₹4,000 off Realme GT 7, 3X Realme Coins, Narzo 80 Lite from ₹6,299
13. Meesho Diwali Sale (Ongoing)
- Offers: Up to 85% off, new users 35% off first order
- Categories: Fashion, home & kitchen, toys, footwear
14. Sunflame Diwali Sale (Live)
- Offers: Up to 40% off + free electric kettle worth ₹1,090
- Products: Gas stoves, chimneys, pressure cookers
15. Acer Wow Wali Diwali Sale (8th – 13th Oct 2025)
- Offers: Extra 7% student discount, Spin & Win up to ₹2,000 on laptops and accessories
16. Wonderchef Diwali Sale (Live)
- Offers: Up to 70% off + extra 15% off with code DIWALI15 on kitchen appliances
17. Caratlane Diwali Offer (Live)
- Offers: Free gold coin on jewellery purchases above ₹15,000
- Tiered rewards up to 3 coins for high-value purchases
18. Giva Diwali Sale (Live)
- Offers: Flat 20% off using code SHAGUN20, earn Giva coins via app for next purchase
Maximize Savings: Strategic Bank & Coupon Tips
Bank offers can significantly enhance your Diwali discounts. Here's a guide:
HDFC Cards: 10% off up to ₹3,000, ₹5,000 cap on premium purchases, EMI benefits. SBI Cards: 10% off up to ₹2,500; up to ₹4,000 on electronics; combine instant + EMI for ₹6,500 potential savings. ICICI Cards: Works across Amazon, Flipkart, Myntra; up to 10% off. Axis Bank: Best for OnePlus and fashion categories.
Pro Tip: Split large purchases across multiple transactions and cards to maximize discounts, exchange bonuses, and cashback stacking.
Frequently Asked Questions
Q1: When do the major Diwali sales start in 2025?
The first sales kick off on September 22–23, 2025, with Amazon and Flipkart, while Myntra starts on September 20. Most other sales continue through October into early November.
Q2: Which bank card gives the highest discount for Diwali 2025?
SBI cards excel on Amazon, HDFC cards on Flipkart, Axis Bank for OnePlus & fashion, while ICICI offers flexibility across multiple platforms.
Q3: Can I combine discounts and cashback during Diwali sales?
Yes. You can combine sale discounts, bank offers, exchange bonuses, loyalty points, and cashback. However, multiple bank offers or coupon codes cannot be applied on the same transaction.
Q4: Which platform is best for smartphone deals?
Flipkart generally provides the best smartphone deals with higher exchange bonuses. Amazon is strong for iPhone and international brands. OnePlus devices are best bought during the OnePlus Diwali Sale.
Q5: When is the optimal time to shop for maximum savings?
Electronics: Days 1–3 of sale; Fashion: Mid-sale period; Appliances: Week 2–3 for clearance deals. Shop early mornings for server performance advantages.
Q6: How can I check if a Diwali sale discount is genuine?
Use price trackers like Keepa, compare prices across platforms, check historical pricing, and read recent reviews for quality verification.
Q7: Which Diwali sale is best for fashion shopping?
Myntra Big Fashion Festival (7–12 Oct) is best for ethnic & premium fashion with up to 80% off. Ajio is next best for international brands. Meesho offers budget-friendly fashion with up to 85% off.
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