YouTube Premium Lite India at ₹89 – Price, Benefits, Comparison & Activation Guide

After years of requests for a cheaper YouTube Premium plan, YouTube has finally introduced Premium Lite in India at just ₹89/month. This move makes ad-free YouTube affordable for millions of users who do not want or need YouTube Music or advanced features. It’s positioned as a budget-friendly alternative to the regular Premium plan (₹149/month) and targets users who mainly use YouTube for video streaming.

Here’s a detailed comparison of the two plans so you can decide which one fits your needs:

👉 Verdict: If you only care about removing ads from videos, Lite is enough. But for music, downloads, and background play, the extra ₹60 for Premium is worth it.

The Premium Lite plan provides a mostly ad-free YouTube experience at a budget price. Here’s what you get:

✅ Ad-free experience across most videos ✅ Works on mobile apps, desktop, and smart TVs ✅ Lower cost than the full Premium plan

⚠️ Limitations:

• Ads will still appear on music-related content, Shorts, and while browsing/searching
• No offline downloads
• No background play
• No YouTube Music Premium

YouTube noticed that many Indian users wanted to get rid of ads but didn’t care much about YouTube Music or premium features. With streaming competition from Spotify, JioSaavn, and Gaana in India, YouTube decided to launch a lighter plan that removes ads but keeps pricing competitive. At ₹89/month, it directly appeals to students, casual users, and budget-conscious subscribers.

Currently, YouTube offers four main paid options in India:

• Premium Lite: ₹89/month → New entry-level plan
• YouTube Premium Individual: ₹149/month recurring or ₹159 prepaid
• Premium 3-Month Prepaid: ₹459 (does not auto-renew)
• Student Plan: ₹89/month (verification required, valid for up to 4 years)
• Family Plan: Around ₹189–₹239/month (up to 5 members)

📌 Observation: Premium Lite is priced at the same level as the Student Plan, but without verification hassles.

Activating Premium Lite is simple:

1. Visit the official YouTube Premium Lite page
2. Log in with your Google account
3. Select Premium Lite ₹89/month
4. Click Get Premium Lite
5. Add your payment method (UPI, Debit/Credit card, Wallets)
6. Confirm subscription

Once done, you’ll enjoy an ad-free YouTube experience instantly.

YouTube Premium Lite is currently available in 20+ countries. These include:

• India
• United States
• United Kingdom
• Germany
• France
• Italy
• Spain
• Japan
• Australia
• Brazil
• Canada
• Mexico
• Singapore
• Philippines
• Thailand
• Turkey
• Poland
• Romania
• Argentina
• Chile

🌍 Google is expected to expand this plan further based on adoption.

👉 Go for Premium Lite if:

• You only want ad-free video streaming
• You don’t care about music, downloads, or background play
• You want a cheaper alternative

👉 Choose Full Premium if:

• You listen to YouTube Music often
• You want offline downloads for travel
• You use background play while multitasking
• You plan to share with family members

Pros:

• Affordable at just ₹89/month
• Removes ads on most YouTube videos
• Works across devices (mobile, desktop, smart TVs)

Cons:

• No YouTube Music Premium
• No downloads or background play
• Ads may still appear on Shorts & music content

YouTube Premium Lite is a strategic move to attract millions of Indian users who are frustrated with frequent ads but unwilling to pay ₹149/month. If adoption grows, Google might add small upgrades like limited downloads or partial music support in future. For now, it’s a smart budget choice for pure video lovers.